TigerEye Competitive Campaign

TigerEye, 2025

One of TigerEye’s core differentiators was that the product made deep, complex analysis available to many go-to-market teams who were previously reliant on RevOps or the Data Analytics team. To tell this story, I created a competitive campaign contrasting the simplicity of natural language BI in TigerEye with the complexity of legacy tools such as Tableau.

The video above shows the work involved in achieving a similar outcome in TigerEye and Tableau in real-time. I wanted the experience to be authentic, so ther are no cheats or shortcuts involved. I produced and animated the video.

Below are a few additional competitive assets. The first is inspired by the “Virgin vs Chat” meme where TigerEye is shown as the powerful alternative. Below this is a carousel ad using the visual language of 90’s figthing games to illustrate a showdown between TigerEye and traditional BI solutions.

With both of these variations, the goal was to connect with RevOps pros who are a bit jaded by traditional advertising on Reddit and other communities.

Virgin vs. Chad
TigerEye vs. Traditional BI 1
TigerEye vs. Traditional BI 2
TigerEye vs. Traditional BI 3
TigerEye vs. Traditional BI 4