Stuart Frederich-Smith
https://www.linkedin.com/in/stuart78/
Executive Summary
Full-stack B2B marketing leader with deep expertise in product marketing, go-to-market strategy, and building scalable growth engines across both startup and enterprise environments. Skilled at leading cross-functional teams, aligning product and sales, and driving measurable revenue outcomes in SLG and PLG models. Experienced in AI, SaaS, and construction technology with a proven track record of scaling businesses from early stage through $500M+ ARR.
Professional Experience
TigerEye
Chief Marketing Office, 2023 - 2025
- Built brand from stealth to launch, establishing TigerEye as an AI leader in RevOps and GTM planning and analytics.
- Developed and scaled full funnel campaigns contributing 60% of pipeline.
- Created an executive content platform (podcasts, webinars, e-books) that established thought leadership and fueled inbound demand.
- Partnered with founders on go-to-market strategy, pricing, and category positioning to accelerate growth.
Autodesk
Head of Global Marketing - Construction, 2021 - 2023
- Oversaw global marketing for Autodesk Construction Cloud (~$500M ARR), leading a 100+ person organization across product marketing, demand generation, brand, and customer programs.
- Directed integrated go-to-market strategic planning for the construction business, aligning campaigns, sales enablement, and product priorities.
- Scaled revenue impact through integrated campaigns, sharpened product positioning, and expanded account-based marketing programs.
- Elevated the construction positioning at Autodesk University, expanding reach and influence while strengthening Autodesk’s ecosystem and customer community.
- Contributed to Autodesk’s company-wide integrated strategy by driving alignment between the Construction business unit and broader corporate marketing, brand, and digital initiatives.
- Partnered with sales and product leadership to increase pipeline coverage, improve win rates, and accelerate adoption of Autodesk Construction Cloud.
Sr. Director, Product Marketing, 2019 - 2021
- Led the strategic initiative to build Autodesk Construction Cloud (ACC), a unified suite of SaaS offerings for the construction market.
- Directed go-to-market strategy and execution for the launch and ongoing development of ACC products.
- Drove adoption across enterprise and mid-market segments, balancing Sales and Product-led motions.
- Built frameworks for competitive intelligence, positioning, and messaging that improved pipeline velocity and win rates.
PlanGrid (Acquired by Autodesk)
VP Product Marketing, 2018 - 2019
- Established product and segment marketing functions to support rapid growth from ~$20M to ~$100M ARR.
- Developed positioning and segmentation strategies that drove adoption across SMB, mid-market, and enterprise.
- Lead brand and messaging strategy for PlanGrid’s first user summit
Sr. Director Product Marketing, 2015 - 2018
- Designed go-to-market strategies for new product launches and expansion into enterprise accounts.
- Built sales enablement, customer insights, and competitive intelligence functions from the ground up.
- Partnered with executives across product and sales to align roadmap with customer needs and market opportunities.
Sleepy Giant (acquired by Swrve)
VP Product Architecture, 2009-2014
Education
University of Notre Dame
BA, Film, Television & Theatre, 2000