Construction Enablement Playing Cards

TigerEye, 2019

After Autodesk acquired PlanGrid, we had a growing sales team with limited experience in the construction software space. To accelerate learning, I wanted to create a training tool that was both memorable and engaging.

The result was a complete deck of playing cards designed as an enablement resource:

• Face cards represented key buyer personas
  
• Aces profiled competitive companies
  
• Number cards highlighted industry stats, customer segments, and quick facts

We used oversized tarot-style cards to balance density of information with playability, making the deck both practical and fun.

I led the concept and content development, while Lynn-Kai Chao designed the cards and packaging. The project became a conversation starter across the team and a creative way to boost industry fluency.

Sales Enablement Dice

Sales Enablement Dice

Sales Enablement Dice

Sales Enablement Dice