ACC Brand Campaign

Autodesk, 2022

This was a full funnel integrated brand campaign done in partership with the Autodesk Brand Team and Goodby, Silverstein and Partners. The primary asset was a brand commercial emphasizing the importance of being “on the same page at every stage.” I was the client-side project lead and helped the GSP creative team understand the core challenges faced by our customers and partnered at every stage of creative development.

The full campaign execution was delivered by a partnership between the ACS marketing team and Autodesk’s central marketing team. Additional creative included a series of “New Yorker” style single panel cartoons written by award-winning cartoonist Emily Flake.

Additionally, the campaign had a competitive disruption project. We deployed a massive (5 story) billboard right outside our chief competitors annual conference and surrounded the event with activations.

Through pre and post awareness surveys, we were able to measure a 12% increase in recognition for the Autodesk Construction Cloud brand over the course of the campaign and a 9% perception lift for Autodesk as a solution that offers a complete solution between design and construction.

Competitive dynamic billboard at the airport during the competitions’s conference.

Pre-render of competitive disruption Billboard